Bohana
OVERVIEW
This next-gen CPG brand is taking over the snack aisle, thanks to an appearance on ABC’s Shark Tank—but before that fateful airing, they came to Make Me Proud for a stage-setting media plan to harvest the flavor of success.
MMP developed a customized strategy including:
Paid Media
MMP Digital launched Bohana’s first digital media campaign across Google and social media, resulting in a 2.78x RoAS for a new product with no prior brand awareness, and without having a full presence on any platform before launch.
Measurement
MMP Digital built out the entire measurement system on the Bohana website to ensure proper tracking during the Shark Tank campaign.