Badger & Winters
OVERVIEW
One of the most fun—and most impactful—opportunities MMP has is to come on site, work with a company’s team and offer real-time expertise and leadership where it’s most valuable and most needed. Jordan provided just that with this standout agency serving equally standout health, beauty and lifestyle brands.
MMP developed a customized strategy including:
Brand Strategy
Jordan led the creative direction and brand strategy for six brands: Olay, Zales, Calila, QVC, Beautyrest and SoulBoost. Jordan advised the teams on creative concepts, brand strategy, social media, paid media and influencer marketing.
Social Media
Jordan helped build out the social media marketing plans for four of Badger & Winters clients, from creative concepts to platform best practices to innovative amplifications like the Olay Super Bowl that delighted Olay’s fans as much as the commercial itself.
Paid Media
MMP advised the Badger & Winters team on the best and most efficient ways to make the paid media process run more smoothly, which brightened their partners’ lives but more importantly uncovered efficiencies and learning / testing opportunities they couldn’t find before.
Influencer Marketing
MMP advised on the best ways to leverage influencer marketing organically through authentic messaging and strategic partnerships—plus how to get more value for clients by increasing the amount of creative assets created, thanks to leveraging influencer content.
SEO
MMP completed a full SEO audit of the Badger & Winters website. Once completed, MMP provided the client with a playbook of strategic recommendations to help optimize and drive more traffic to their site.