Smithfield Foods
OVERVIEW
A successful, multi-billion dollar meat processing company, Smithfield Foods needed to evolve into the digitally savvy and process-nimble house of brands that can win in modern times. MMP created for them the blueprint, tailored to their needs, and then relentlessly pushed the ball forward, often uphill, to make sure it was embraced and enacted across the organization.
Make Me Proud Digital built out a strong digital media foundation across social media, influencer marketing and paid media for three of Smithfield Food’s largest brands; Eckrich, Nathan’s and Krestchmar.
Social Media Management
Social Media
Create a monthly content calendar (Curation of calendar with original brand creative, UGC/influencer reposts and copywriting).
Manage and distribute content across all social media channels.
Community Management
Build and manage conversation around the brand amongst their audience and new audiences.
Competitor Tracking
Track the brands top 5 competitors to ensure forward momentum and to increase our audience and market share.
Brand Partnerships
Create and manage partnerships with brands for all social media activations.
Creative Strategy
Ideate creative concepts for each brand
for tent pole events and holidays on social media.
Paid Media Management
Brand Partnerships
Create and manage partnerships with brands for all social media activations.
Reporting and Measurement
Share bi-weekly and monthly reporting to the client to track success.
Influencer Strategy
Manage influencer relationships
Manage campaign reporting
Manage and execute all Influencer marketing campaigns, across all 3 brands
Oversee campaign ideation & strategy