Braxton Miller
OVERVIEW
The top professional athlete on LinkedIn, Braxton was a natural to be the first athlete to venture into the platform’s newest feature, LinkedIn Live. Recognizing the need to get this right, Braxton Braxton chose MMP Digital due to our innovative, forward thinking approach across all social media channels—together we stewarded his personal brand for the big moment.
MMP developed a customized social strategy including:
Social Media
Created and led strategy for the first ever LinkedIn Live moment with a professional athlete during the 2019 NFL draft.
Creative Ideation
Built the creative concept and talking points for Braxton’s LinkedIn live moment.