Dads Know Best
OVERVIEW
MMP Digital helped authors Don Miggs and John Luzzi launch their new book from the ground floor as they kicked off the first leg of their six-book series. MMP Digital built the foundation of their brand by implementing a CRM system, measurement system, social media presence, creative vision and brand voice.
MMP built the brand’s foundation and long-term strategy including:
CRM system
Created and built a CRM system to collect and catalog emails from the book’s fans.
Measurement
Built the entire measurement and tracking system to help track traffic to the book’s site coming from disparate locations.
Incorporated Google Analytics, Facebook / Instagram pixel, Pinterest pixel and more.
Social media development
Created a monthly Dads Know Best social media content calendar for all social channels.
Manage and distribute content across all of their social media channels.
Create and manage content, promotions and events on social media.
Design and graphic work for all of their social media content.
Production
Created over 50 creative assets for Dad’s Know Best to leverage across social media.
Created their first ever IGTV video.