Caire Beauty
OVERVIEW
Founders Celeste and Laurie had an innovative gold-mine of a product, but needed help reaching their 45+ audience and inspiring them into the purchase funnel. MMP first took a comprehensive, granular view of their media footprint, then delivered a blueprint of creative insights that raised efficiencies and lowered costs across the board.
MMP developed a customized strategy including:
Digital Media Audit
MMP Digital provided Caire Beauty with a full digital media audit. MMP analyzed data from all of Caire Beauty’s digital media channels and provided recommendations and insights into ways to optimize their media and become more efficient.
Paid Media
MMP Digital launched the first ever digital media campaign for Caire Beauty, from planning the strategy to buying and managing all the units for the campaign.
Reporting & Measurement
MMP shared bi-weekly and monthly reporting to the client to track success and provide business insights to help with inventory management and production.