Meloway
OVERVIEW
Another successful beauty brand, Meloway was looking to grow, but grow intelligently, and
drive direct e-commerce sales—making them another great candidate for a 360° audit and resulting action plan.
MMP developed a customized strategy including:
Digital Media Audit
MMP Digital provided Meloway with a full digital media audit. MMP analyzed data from all of Meloways digital media channels and provided recommendations and insights into ways to optimize their media and become more efficient.
Paid Media
MMP Digital took over management of Meloway’s digital media campaign, recommending and purchasing units and quantities, and driving sales traffic to Meloway.com.
Reporting & Measurement
Share bi-weekly and monthly reporting to the client to track success and provide business insights to help with SKU’s and production.